A business card shaped like an instant photo. The front is the proof shot, the back is the promise. People keep photos. Nobody keeps a flyer.
A business card shaped like an instant photo. The front is the proof shot, the back is the promise. People keep photos. Nobody keeps a flyer.
The photo on the front is real proof from a route. We hand-deliver your cards, flyers, and door hangers to front doors across the East Valley, then send you the full delivery report: a GPS route map plus photos of the drops, just like this one.
An instant-photo shape triggers the personal-photo instinct. Found at a front door, it reads as a snapshot someone left, not an ad. The recipient picks it up and flips it before deciding anything.
"Delivered 9:42 AM · Ocotillo" sells the whole differentiator in five words: a real person stood at a real door at a real time, and can prove it. The proof promise is the product.
Curiosity flips the card. The back reveals that every DOORFRONT client gets photos exactly like the front, then lands the flat rate, the phone number, and the route booking in one glance.
2.75 in × 3.25 in portrait, standard rectangle with 1/8 in rounded corners. The instant-photo frame is printed, not die-cut, so it runs as a simple custom-trim job with full bleed on the photo panel.
18pt card stock, matte with velvet soft-touch laminate for the in-hand photo feel. On premium routes, promoters can pen the real street name onto the caption strip before the drop for a true keepsake.
UPrinting handles the 2.75 × 3.25 custom trim with rounded corners; 4over for trade volume. Fallback: MOO square cards at 2.56 in lose the caption strip proportion, so custom trim is worth it.
Roughly $95 to $160 per 500 and $140 to $220 per 1,000 with soft-touch laminate at online-gang-run pricing. Skipping the laminate trims about 25 to 30 percent.
The tile shown on the back is a placeholder pattern, not a scannable code. Final art should encode doorfront.bysda.com and be tested at print size before the run.
Wordmark and body in Archivo; caption in Caveat (or a hand-lettered pass for final art). Palette: warm white, ink navy #1C212B, DOORFRONT orange #F26A21, pen blue-black for the caption.