DOORFRONT  CARD LAB
CONCEPT · THE ROUTE
One card · Front and back · Full bleed

The Route

A business card cut from the delivery report. The street grid runs edge to edge, a single walked route crosses the front in DOORFRONT orange, slips over the right edge, and finishes on the back at the two thousandth door. Holding the card is holding the proof.

3.5 × 2.0 IN STANDARD 4/4 FULL BLEED 16 PT UNCOATED NO DIE-CUT
N 400 FT
DOORFRONT
Door-to-door promotion · East Valley, AZ
Front · map side · 3.5 × 2.0 in
The route runs over the edge
DOOR 2,000
GPS log · 33.3062° N, 111.8413° W
Your business, walked through 2,000 front doors.
We plan the routes, walk them, and prove every drop with GPS and photos.
(480) 555-0142 · doorfront.bysda.com
Back · report side · flip left to right
Rationale

Why this one gets kept

A sample of the product

The card looks like a tile cut from the delivery report every DOORFRONT client receives: street grid, walked route, drop pins, GPS coordinates. It sells the proof by being the proof.

It makes people flip it

The orange route runs off the front's right edge and picks up on the back at the same height. Flipping is the whole trick: it doubles read time and lands the 2,000 doors line.

Reputable in two seconds

One typeface, one accent ink, a real phone number and web address in plain sight. It reads like a company, not a coupon, even from the doormat.

Production

Print spec

Trim size

3.5 × 2.0 in standard US business card, printed full bleed both sides. Build art at 3.63 × 2.13 in and keep type inside a 3.36 × 1.86 in safe zone.

Shape and corners

Straight-cut rectangle, optional 1/8 in rounded corners. No die-cut needed: the edge-to-edge map and the over-the-edge route do the physical work.

Edge alignment

The route exits the front's right edge at 75 percent of card height and re-enters the back's left edge at the same height, so the line continues when the card is flipped. Ask the printer to hold front-to-back registration within 1/16 in.

Stock

16 pt uncoated. Uncoated reads like a printed field map, kills glare at the doorstep, and takes ballpoint notes, which invites people to write on the card and keep it.

Printer

GotPrint or UPrinting run 4/4 full-bleed 16 pt uncoated as a stock product, no custom tooling. MOO Original uncoated is the premium option at roughly triple the cost.

Cost ballpark

About $25 to $45 per 500 and $35 to $70 per 1,000 at GotPrint or UPrinting. MOO lands near $100 or more per 500.

QR note: the QR tile on the back of this mockup is a placeholder pattern, not a scannable code. Final art carries a live code pointing to doorfront.bysda.com with a per-batch tag, so the cards themselves report scans route by route.